This project began as a simple experiment: how quickly could a commercial end page move from rough sketch to finished execution?

Starting with hand-drawn concepts, I developed the entire piece in under half a day. Every visual and audio element was created specifically for the project and assembled through AI generation, editorial, sound design, and compositing.

Rather than approaching the project as a series of prompts, I followed many of the same steps used in a traditional commercial production. Sketches became storyboards. Characters were cast and developed. Environments were designed. Shots were generated, edited, and refined. Music and sound were created before the final piece was assembled in After Effects.

From initial sketch to final delivery, the project explored how a traditional production process can operate within an AI-driven environment. It also served as a test of rapid prototyping, using AI to move beyond static storyboards and style frames into finished visual examples that could be evaluated, refined, and iterated on almost immediately.