rogerguillen
Partnered with Glow Agency to develop the awards case study film for Jägermeister's award-winning 90th Anniversary campaign. Using AI previsualization, editorial development, and motion design, I helped shape the film's narrative, visual direction, and production framework before footage existed.
Partnered with Glow Agency to develop the awards case study film for Jägermeister's award-winning 90th Anniversary campaign. Using AI previsualization, editorial development, and motion design, I helped shape the film's narrative, visual direction, and production framework before footage existed.
Jägermeister
Jägermeister
ROLE:
Producer
Video Editor
Motion Designer
AGENCY:
GLOW
CLIENT:
JAGERMIESTER
YEAR
2026
INDUSTRY
Advertising
CASE STUDY
CASE STUDY
THE CHALLENGE
The agency brought me into the project early as the awards submission was still being developed. While the campaign story was established, the film itself had yet to be defined.
The challenge was to create a clear narrative structure and visual direction that could help guide creative decisions, support a rapidly evolving production plan, and ultimately serve as the foundation for the final case study film.
The agency brought me into the project early as the awards submission was still being developed. While the campaign story was established, the film itself had yet to be defined.
The challenge was to create a clear narrative structure and visual direction that could help guide creative decisions, support a rapidly evolving production plan, and ultimately serve as the foundation for the final case study film.
THE APPROACH
THE APPROACH
Working from an evolving script and campaign assets, lead development of the film while the broader submission continued to take shape. I developed the narrative structure, visual direction, and overall framework for how the campaign story would be presented on screen.
To rapidly explore ideas, I created an AI-driven previs centered around a birthday cake celebration, helping visualize the concept and align the team around a shared direction. The previs informed the timing, choreography, and structure of a last-minute shoot, while the final visual execution evolved to more closely reflect the campaign’s established style.
I then assembled the case study, integrating campaign assets, production footage, motion design, editorial storytelling, VFX, and performance metrics. The AI workflow also extended into post-production, where I used AI-generated VFX to bring the birthday cake concept to life, allowing the final film to deliver a moment that was envisioned during development but could not be fully captured on set.
Working from an evolving script and campaign assets, lead development of the film while the broader submission continued to take shape. I developed the narrative structure, visual direction, and overall framework for how the campaign story would be presented on screen.
To rapidly explore ideas, I created an AI-driven previs centered around a birthday cake celebration, helping visualize the concept and align the team around a shared direction. The previs informed the timing, choreography, and structure of a last-minute shoot, while the final visual execution evolved to more closely reflect the campaign’s established style.
I then assembled the case study, integrating campaign assets, production footage, motion design, editorial storytelling, VFX, and performance metrics. The AI workflow also extended into post-production, where I used AI-generated VFX to bring the birthday cake concept to life, allowing the final film to deliver a moment that was envisioned during development but could not be fully captured on set.
