rogerguillen
Partnered with Glow Agency to develop the awards case study film for Jägermeister’s award-winning 90th Anniversary campaign. Using AI previsualization, editorial development, and motion design, I helped define the film’s narrative, visual direction, and production blueprint before cameras rolled.
Partnered with Glow Agency to develop the awards case study film for Jägermeister’s award-winning 90th Anniversary campaign. Using AI previsualization, editorial development, and motion design, I helped define the film’s narrative, visual direction, and production blueprint before cameras rolled.
Jägermeister
Jägermeister
ROLE:
Producer
Video Editor
Motion Designer
AGENCY:
GLOW
CLIENT:
JAGERMIESTER
YEAR
2026
INDUSTRY
Advertising
CASE STUDY
CASE STUDY
THE CHALLENGE
The agency brought me into the project while the awards submission was still taking shape. Although the campaign story had already been established, the film itself had yet to be defined.
The challenge was to develop a clear narrative structure and visual direction early enough to guide creative decisions, support a rapidly evolving production, and establish the foundation for the final case study.
The agency brought me into the project while the awards submission was still taking shape. Although the campaign story had already been established, the film itself had yet to be defined.
The challenge was to develop a clear narrative structure and visual direction early enough to guide creative decisions, support a rapidly evolving production, and establish the foundation for the final case study.
THE APPROACH
THE APPROACH
To rapidly explore ideas, I created an AI-driven previs centered around a birthday cake celebration. The previs became the creative blueprint for the shoot, defining the visual language, timing, choreography, and key moments before production began. It gave the agency and production team a clear direction, allowing a last-minute shoot to move quickly with a shared vision while leaving room for the final execution to evolve around the campaign’s established style.
Once production was complete, I assembled the final case study, integrating campaign assets, live-action footage, editorial storytelling, motion design, VFX, and performance data. The AI workflow continued into post-production, where AI-generated visual effects brought the birthday cake concept to life, delivering moments that had been envisioned during development but couldn’t be fully captured on set.
Working from an evolving script and campaign assets, lead development of the film while the broader submission continued to take shape. I developed the narrative structure, visual direction, and overall framework for how the campaign story would be presented on screen.
To rapidly explore ideas, I created an AI-driven previs centered around a birthday cake celebration, helping visualize the concept and align the team around a shared direction. The previs informed the timing, choreography, and structure of a last-minute shoot, while the final visual execution evolved to more closely reflect the campaign’s established style.
I then assembled the case study, integrating campaign assets, production footage, motion design, editorial storytelling, VFX, and performance metrics. The AI workflow also extended into post-production, where I used AI-generated VFX to bring the birthday cake concept to life, allowing the final film to deliver a moment that was envisioned during development but could not be fully captured on set.
