rogerguillen
Many if the changes that reshaped
daily life during the pandemic weren't new.
They simply became possible.
-Malcom Gladwell
Many if the changes that reshaped
daily life during the pandemic weren't new.
They simply became possible.
-Malcom Gladwell
ROLE:
Producer
Video Editor
CLIENT:
NDA
YEAR
2024
INDUSTRY
Entertainment
Big change rarely arrives by choice. This film explores how disruption forces people, businesses, and industries to rethink what comes next.
Produced for Apple, the film uses Malcolm Gladwell’s observations on innovation and adaptation to explore how periods of disruption often accelerate ideas already waiting to happen.
Big change rarely arrives by choice. This film explores how disruption forces people, businesses, and industries to rethink what comes next.
Produced for Apple, the film uses Malcolm Gladwell’s observations on innovation and adaptation to explore how periods of disruption often accelerate ideas already waiting to happen.
SELECTED MOMENTS
THE FILM
THE FILM
The conversation covered four hours of stories, historical examples, and observations about change. The challenge was finding a throughline that could transform a wide-ranging discussion into a focused story about adaptation and innovation.
The conversation covered four hours of stories, historical examples, and observations about change. The challenge was finding a throughline that could transform a wide-ranging discussion into a focused story about adaptation and innovation.
THE CHALLENGE
“Periods of disruption create the conditions for change.”
By weaving together examples from business, culture, personal and global events, the film explores how long-standing assumptions can shift when circumstances force us to think differently.
“Periods of disruption create the conditions for change.”
By weaving together examples from business, culture, personal and global events, the film explores how long-standing assumptions can shift when circumstances force us to think differently.
THE APPROACH
THE APPROACH
