rogerguillen
They don't need more complexity.
What they need is Flow.
-Jason Lundy, L'Oréal
They don't need more complexity.
What they need is Flow.
-Jason Lundy, L'Oréal
SalonCentric, the professional beauty distribution division of L’Oréal, was preparing to launch a new brand platform centered around a single idea: Flow.
I developed a 20-minute brand presentation built primarily from AI-generated footage, combining editorial, motion design, and a live-action host filmed on green screen. The goal was to turn the new brand strategy into a clear narrative that explained what the brand represented, why it mattered, and how internal teams could bring it to life.
SalonCentric
SalonCentric, the professional beauty distribution division of L’Oréal, was preparing to launch a new brand platform centered around a single idea: Flow.
I developed a 20-minute brand presentation built primarily from AI-generated footage, combining editorial, motion design, and a live-action host filmed on green screen. The goal was to turn the new brand strategy into a clear narrative that explained what the brand represented, why it mattered, and how internal teams could bring it to life.
ROLE:
Video Editor
Motion Designer
ROLE:
Video Editor
Motion Designer
CLIENT:
L O'real
CLIENT:
L O'real
YEAR
2026
YEAR
2026
INDUSTRY
Fashion
INDUSTRY
Fashion
SalonCentric
THE CHALLENGE
More than 1,000 employees across the U.S. and internationally would be responsible for bringing the new brand to market. Rather than walking them through a brand guide, the presentation needed to show how the strategy applied to every department and the salons and beauty professionals they supported.
THE CHALLENGE
Most brand presentations focus on what changed.This one needed to explain why.
SalonCentric’s new platform represented more than a visual refresh. It introduced a new way of thinking about the brand’s relationship with beauty professionals.
The challenge was helping teams understand not just what was changing, but why the brand was evolving and how that shift should influence the way they engage with customers.
THE APPROACH
Aside from a live-action host filmed on green screen, there was no production footage available. AI-generated footage became the primary visual language, allowing us to visualize the new brand platform in ways that would have been difficult through a traditional presentation alone.
Working within the established narrative structure, I combined AI-generated footage, motion design, editorial, and the live-action host to create a presentation that felt more like a film than a corporate presentation. Each chapter used custom visuals to reinforce a different aspect of the brand strategy, helping teams understand how the platform could be applied consistently across the business.
The result was a presentation that moved beyond a traditional brand guide, giving internal teams a shared visual language for communicating the new platform to salons and beauty professionals.
THE APPROACH
Aside from a live-action host filmed on green screen, there was no production footage available. AI-generated footage became the primary visual language, allowing us to visualize the new brand platform in ways that would have been difficult through a traditional presentation alone.
Working within the established narrative structure, I combined AI-generated footage, motion design, editorial, and the live-action host to create a presentation that felt more like a film than a corporate presentation. Each chapter used custom visuals to reinforce a different aspect of the brand strategy, helping teams understand how the platform could be applied consistently across the business.
The result was a presentation that moved beyond a traditional brand guide, giving internal teams a shared visual language for communicating the new platform to salons and beauty professionals.
VISUALIZING FLOW: AI & MOTION DESIGN
VISUALIZING FLOW: AI & MOTION DESIGN
VISUALIZING FLOW: AI & MOTION DESIGN
