rogerguillen
They don't need more complexity.
What they need is Flow.
-Jason Lundy, L'Oréal
They don't need more complexity.
What they need is Flow.
-Jason Lundy, L'Oréal
Salon Centric, the professional beauty distribution division of L’Oréal, was preparing to launch a refreshed brand platform centered around a single idea: Flow.
To help internal teams understand and activate the new system, we developed a 20-minute presentation that translated the rebrand into a narrative experience. Through a combination of strategy, motion design, live-action footage, and AI-generated content, the film demonstrated what the new brand represented, why it mattered, and how it could be brought to life for the customers they serve.
Salon Centric, the professional beauty distribution division of L’Oréal, was preparing to launch a refreshed brand platform centered around a single idea: Flow.
To help internal teams understand and activate the new system, we developed a 20-minute presentation that translated the rebrand into a narrative experience. Through a combination of strategy, motion design, live-action footage, and AI-generated content, the film demonstrated what the new brand represented, why it mattered, and how it could be brought to life for the customers they serve.
ROLE:
Video Editor
Motion Designer
ROLE:
Video Editor
Motion Designer
CLIENT:
L O'real
CLIENT:
L O'real
YEAR
2026
YEAR
2026
INDUSTRY
Fashion
INDUSTRY
Fashion
SalonCentric
SalonCentric
THE CHALLENGE
Most brand presentations focus on what changed. This one needed to explain why.
SalonCentric’s new platform represented more than a visual refresh. It introduced a new way of thinking about the brand’s relationship with beauty professionals.
The challenge was helping teams understand not just what was changing, but why the brand was evolving and how that shift should influence the way they engage with customers.
THE CHALLENGE
Most brand presentations focus on what changed.
This one needed to explain why.
SalonCentric’s new platform represented more than a visual refresh. It introduced a new way of thinking about the brand’s relationship with beauty professionals.
The challenge was helping teams understand not just what was changing, but why the brand was evolving and how that shift should influence the way they engage with customers.
THE APPROACH
Flow became the guiding principle behind the rebrand. We used it as the lens for translating the new brand strategy into a story people could see, understand, and connect with.
The presentation was structured as five narrative chapters, each focused on a different aspect of the business. Together, they broke a complex rebrand into a series of accessible stories, helping teams understand how the new identity, voice, education offerings, expertise, and community initiatives could strengthen Salon Centric’s relationship with beauty professionals.
The result transformed an abstract brand platform into something tangible, showing teams not only what the new system looked like, but how to bring it to life in their day-to-day work.
THE APPROACH
Flow became the guiding principle behind the rebrand. We used it as the lens for translating the new brand strategy into a story people could see, understand, and connect with.
The presentation was structured as five narrative chapters, each focused on a different aspect of the business. Together, they broke a complex rebrand into a series of accessible stories, helping teams understand how the new identity, voice, education offerings, expertise, and community initiatives could strengthen Salon Centric’s relationship with beauty professionals.
The result transformed an abstract brand platform into something tangible, showing teams not only what the new system looked like, but how to bring it to life in their day-to-day work.
VISUALIZING FLOW: AI & MOTION DESIGN
VISUALIZING FLOW: AI & MOTION DESIGN
VISUALIZING FLOW: AI & MOTION DESIGN
