The Rooftop at Pier 17 has become one of the country’s most recognizable outdoor concert venues, bringing major artists to a stage framed by the Manhattan skyline and Brooklyn Bridge. The award-winning venue has become a fixture of the summer concert season, hosting performances from some of the biggest names in music on one of the industry’s most distinctive stages.

As Senior Content Director, I helped translate the brand into a connected experience spanning the venue, marketing, social media, and live events. The work extended across 27 video systems, from a three-story, 360-degree LED facade and stage displays to venue-wide digital signage. Beyond the venue, the work extended across artist campaigns, paid media, sponsorship programs, executive communications, and large-scale activations including Times Square and transit takeovers.

Over multiple seasons, I helped evolve and maintain the visual identity across every audience touchpoint, supporting Live Nation, artist management teams, sponsors, sales organizations, and executive leadership. In 2024, I helped guide the transition from The Rooftop at Pier 17 to the Seaport Concert Series, carrying the brand into its next chapter while preserving the recognition it had built over years of growth.