AIDES
Challenge: Tackle the awkwardness and embarrassment surrounding conversations about condom use and safe sex practices.
Solution: Meet Smutley—a carefree, indiscriminate feline with nine lives, unbothered by protection.
Smutley enthusiastically engages in risky encounters with anyone, regardless of species, showcasing reckless abandon. But unlike Smutley, humans only have one life. This campaign humorously emphasizes the necessity of condoms, promoting safe sex without shame or discomfort.
Challenge: Tackle the awkwardness and embarrassment surrounding conversations about condom use and safe sex practices.
Solution: Meet Smutley—a carefree, indiscriminate feline with nine lives, unbothered by protection.
Smutley enthusiastically engages in risky encounters with anyone, regardless of species, showcasing reckless abandon. But unlike Smutley, humans only have one life. This campaign humorously emphasizes the necessity of condoms, promoting safe sex without shame or discomfort.