Hi, I’m Roger, a Creative Director, Video Editor, Motion Director, Creative Strategist, Gen AI technologist, VFX Supervisor, and all-around 360 Creative Generalist.

I work with brands of all sizes from Fortune 500 to independant small business, advertising agencies production companies and networks, on B2B, B2C, shifting between creative leadership, hands-on production, and whatever else a project requires.

I love the art of storytelling, taking complex problems and turning them into clear, engaging narratives that communicate the objectives.

Recently, I’ve been focusing on generative AI for rapid prototyping, content creation, architectural renders, and storyboarding, integrating it into my workflows where it makes sense. I work across major subscription platforms but more often ComfyUI to build consistent workflows and effective prompt structures.

Currently based in NYC, previously in Hong Kong, Miami, and San Francisco.